Utilis Products is a small, family run business that aims to provide quality, useful products to our customers. We are an honest, open and socially aware business that has Social Responsibility Policy whereby 10% of all profits from our family run business is donated to charitable causes selected on an annual basis at a local or national level. We are also 100% committed to customer satisfaction and want our customers to feel like they are family. We offer a 30 day, no quibble, money back guarantee policy on all of our products.
We wanted to select a company name that reflected the primary USP and objective of the business i.e. provide people with useful Products in their daily lives at home, work and aligned to their leisure activities, hobbies and interests. The word “useful” in latin is “Utilis“ and hence the name Utilis Products was chosen as it reflected exactly the primary desired USP of the business.
Utilis Products Ltd is a branded, consumer products business that will offer a range of products across a number of market and product categories. The mission of the business is to provide high quality, affordable products in the price range up to $50 that consumers think are useful, make a difference and deliver clear functional benefits in their daily lives at home, work and aligned to their leisure activities, hobbies and interests.
From our perspective it is extremely important that prospective/existing customers see Utilis Products as a:
- Trustworthy brand that deliver useful quality products
- Company that is focussed on and cares about quality at every touch point
- Brand that communicates clearly, openly and honestly and treats everyone with respect
Brand Vision – Utilis Products vision is to become a trusted consumer products company that deliver products that are perceived to be useful and make difference to peoples everyday lives.
Brand Mission – The mission of Utilis Products is to provide high quality, affordable products in the price range up to $50 that consumers trust, think are useful, make a difference and deliver clear benefits in their daily lives at home, work and aligned to their leisure activities, hobbies and interests.
Brand Essence – Utilis Products – Useful Trustworthy Products
Brand Personality – Utilis Products is a down to earth family run business that is honest, trustworthy and respectful.
Brand Positioning/Value Proposition – For USA online consumers who are looking for good product quality, benefits and service, Utilis Products provides useful products that provide clear visual appeal and functional benefits unlike unbranded online sellers. Utilis products strike the right balance to create the best quality, price and service for the online customer that wants that little bit extra.
The Ambidextrous brand offers product solutions that work well for both right and left handed people. The first product launched under the brand is a One Size Fits Most reflective safety vest that is suitable for both men and women who are looking for a lightweight reflective safety gear solution to improve their visibility and safety when running, cycling, jogging or walking outdoors.